Subaru's red hot BRZ S

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Subaru Australia has confirmed it will bring the striking WRX Concept car to Australia in June, as part of a tri-state roving motor show.

Unveiled at the 2013 New York motor show in March, the WRX Concept car is the first official preview of the next generation Subaru WRX, which will tour Sydney, Adelaide and Melbourne alongside several other mouth-watering performance cars, including a sporty BRZ S model.

Six cars will be shown at Subaru's 'mini motor show' and while the WRX Concept is the A-list celebrity of the pack, the BRZ S model should also be a crowd-pleaser, due to begin sales in Australia from mid-June.

The BRZ S gets a "long list of components that distinguish it from the standard BRZ" says Subaru Australia, including new 17-inch black STI alloy wheels, a surplus of spoilers (front, back, plus side and even rear-side), plus performance upgrades such as new coil springs and a flexible tower bar.

As with the regular BRZ, it will only be available for purchase online at Subaru's secure BuyBRZonline website. Subaru Australia hinted that the car will be similar to the 'Sport Kit' equipped BRZ (pictured) displayed at the Australian motor show in 2012. It wo't be a limited edition model but an "ongoing option, limited purely by parts supply," said a company spokesman.

Other cars on display at the travelling showcase include special edition 'prototype' Liberty and WRX vehicles, and a couple of other BRZ show cars.

The Liberty GT Wagon Special Edition Prototype will be fitted with plenty of body kit extras, such as front and rear lip spoilers, pinstripe decals, 18-inch Enkei alloy wheels, LED running lights, and even a few performance mods from Fuji Heavy Industries, like coil springs and a sports exhaust.

The WRX Special Edition Prototype is a preview of a yet-to-be-named 20th anniversary edition WRX pegged for sale in September 2013, and limited to just 300 units. The WR blue car features colour-coded Recaro seats, STI front and rear spoilers, gold 17-inch alloy wheels, and upgraded interior materials.

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The cancellation of the Australian International Motor Show (AIMS) this year has seen several importers, including Subaru, sinking their motor show budgets into dealer and customer events. Subaru Australia's Managing Director, Nick Senior, said the idea of the three city tour was "twofold".

"Firstly, it is a chance to demonstrate our performance vehicle credentials. It is a coup to get the WRX concept car from the New York show and there are other displays that showcase our long and successful heritage in sporty vehicles," said Senior.

"Secondly, with the future of the traditional motor show clouded, this gives us an opportunity to explore possible options. Our shows will be in Subaru dealerships in Melbourne, Adelaide and Sydney – we are taking the show to the people," Senior explained.

The Subaru Australia boss also hinted that if the travelling one-marque motor show is successful, it could become a regular fixture for the brand: "It could be the start of a whole new approach to dealing directly with our customers and Subaru enthusiasts".

As well as public viewings (see dates below) Subaru is also conducting private tours of the vehicles with existing performance car customers.

"Our customer feedback indicates there’s still no substitute for seeing our hottest developments in the metal, so it’s an opportunity to amplify our presence in front of people genuinely interested in our cars,”  said Senior.

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Subaru's travelling performance car display can be seen in Melbourne, then Adelaide, then Parramatta on the following dates:

Melbourne: Friday May 31 - Saturday June 8 (not open Sunday), 0830-1700, Subaru Interactive@Docklands,
Adelaide: Friday June 14 - Monday June 17 0830-1700, Jarvis Subaru.
Sydney: Saturday June 22 - Sunday June 30, 0830-1700, Denlo Subaru, Parramatta.

Article and images reproduced from www.carsales.com.au

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